Heracare Solutions
Hera Care Solutions is a startup reinventing the way women are supported in their hormonal and reproductive well-being. Founded in 2023 and incubated at Garage&co, the startup has developed an innovative device for relieving menstrual pain and optimizing monitoring of the female cycle. Inspired by Hera, the protective goddess of women, Hera Care's aim is to create a non-invasive device combining acupressure and artificial intelligence to meet women's well-being needs at every stage of life.
Hera Care's flagship product is an elegant earpiece that targets auricular acupressure points linked to the reproductive system, providing effective and discreet relief from menstrual pain. This device is supported by an app which, thanks to AI, offers personalized support based on users' physiological parameters.
Issues
Menstrual pain and hormonal cycle challenges affect many women, often impacting on their quality of life and daily activities. Traditional treatments are often drug-based, but these can have side effects and don't allow for personalized follow-up. Hera Care identified the need for a non-invasive, targeted and scalable solution to help women better manage their hormonal well-being, from fertility to menopause.
Solution
Hera Care's device uses gentle vibrations at the ear, based on acupressure points, to relieve menstrual pain. Designed to be used for at least four minutes, the headset offers several customizable vibration modes, adjusted to the user's preferences. Body temperature is also monitored to ensure accurate tracking of the menstrual cycle.
The associated AI-integrated app offers wellness routines, dietary advice and stress management plans, tailored to each user. The data collected is secure and can be shared with healthcare professionals, optimizing care and communication.
Results
Hera Care was able to :
- Improved pain management: tests and prototype iterations indicate that users experience a reduction in menstrual pain thanks to acupressure and targeted vibrations.
- Creating a community: Hera Care's platform provides a space for women to share experiences and resources, helping to create community support around women's health.
- Personalized follow-up: Thanks to the application's data, users benefit from personalized recommendations, improving the management of their day-to-day well-being.
Business model
Hera Care Solutions is based on an online and pharmacy sales model. The application is available on a Freemium model, enabling users to track their cycles and access basic functionalities free of charge, with advanced options available on a paid subscription basis. The startup also plans to develop a virtual social assistant for even more interactive and responsive support.
Future prospects
Hera Care aims to position itself as a central player in women's wellbeing, developing more AI-based functionalities to address women's diverse hormonal and reproductive needs. It plans to step up clinical testing and create partnerships with research institutions to scientifically validate the effectiveness of its solutions.