SaHera Care Solutions

Hera Care Solutions is a startup reinventing support for women in their hormonal and reproductive well-being. Founded in 2023 and incubated at Garage&co, the startup has developed an innovative device for menstrual pain relief and optimizing female cycle tracking. Inspired by Hera, the protective goddess of women, Hera Care's goal is to create a non-invasive device combining acupressure and artificial intelligence to meet women's wellness needs at every stage of life.

Hera Care's flagship product is a stylish earbud that targets auricular acupressure points related to the reproductive system, providing effective and discreet relief from menstrual pain. This device is supported by an app that, thanks to AI, offers personalized support based on the users' physiological parameters.

Problematic

Menstrual pain and hormonal cycle challenges affect many women, often impacting their quality of life and daily activities. Traditional treatments are often medication-based, but these can have side effects and do not allow for personalized monitoring. Hera Care identified the need for a non-invasive, targeted, and scalable solution to help women better manage their hormonal well-being, from fertility to menopause.

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Solution

Hera Care's device uses gentle vibrations in the ear, based on acupressure points, to relieve menstrual pain. Designed to be used for at least four minutes, the earpiece offers several customizable vibration modes, adjusted to the user's preferences. Body temperature is also monitored to ensure accurate tracking of the menstrual cycle.

The accompanying AI-powered app offers wellness routines, dietary advice, and stress management plans tailored to each user. The data collected is secure and can be shared with healthcare professionals, optimizing care and communication.

Results

Hera Care to pu :

• Improve pain management : Prototype testing and iterations indicate that users experience reduced menstrual pain with targeted acupressure and vibration.
• Building Community : Hera Care's platform provides a space for women to share experiences and resources, helping to build community support around women's health.
• Offer personalized monitoring : Thanks to the application's data, users benefit from personalized recommendations, improving the management of their daily well-being.

Business model

Hera Care Solutions operates on an online and in-pharmacy sales model. The app is available as a freemium model, allowing users to track their cycles and access basic features for free, with advanced options available through a paid subscription. The startup also plans to develop a virtual social assistant for even more interactive and responsive support.

Future prospects

Hera Care aims to position itself as a key player in women's well-being by developing more artificial intelligence-based features to address women's diverse hormonal and reproductive needs. It plans to intensify clinical testing and partner with research institutions to scientifically validate the effectiveness of its solutions.

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